For someone who was initially hesitant to make real estate her career, REALTOR Ellen Dynov-Dell’Alba has come a long way since obtaining her license 8 years ago. Now a fill-time agent with Keller Williams Realty in Jackson, New Jersey, Ellen is among the brokerage’s top 2 percent of agents worldwide, covering ALL of Monmouth, Ocean, Middlesex and Mercer counties. She’s also a seven time recipient of the New Jersey Association of REALTORS’ Circle of Excellence Award. With her business nearly doubling every year since she began, Ellen has gone from a one-woman show to building a dedicated team of 12.
“The idea of working on just commission was scary,” Ellen recalls. “I started by attending a for-sale-by-owner open house. I introduced myself as a new agent and pitched my services, promising to work very hard to sell their home. they called me three days later to list it, I received an offer within three weeks and we closed within a month and a half. that gave me the encouragement that I needed to say ‘I can do this.'”
From there, Ellen threw herself into marketing her new business, using cold calling, mailings and social media to help generate word of mouth and grow a large referral network. the approach worked and Ellen closed 38 deals in her first year – and is on track to close 175 transactions by the end of 2018.
Ellen credits her team’s strong work ethic and 24/7 availability as being a key to their success. “I’m a strong believer in being responsive”, Ellen says. “You could be losing business by not picking up the phone; clients could easily just call the next agent. if you’re not full-time, then you’re no-time.”
Though she primarily works as a listing agent and trusts her buyers agents to handle that side of the business, she’s also an Accredited Buyers Representative and makes herself available to anyone who personally requests her services. “Turning down business is not an option”, she says. “I treat all my clients equally as my top priority. Whether it’s a rental, a mobile home, or a million-dollar luxury property, I don’t treat anyone differently.”
Ellen’s belief in strong customer service and building great relationships with her clients – some of which grow into close friendships – has helped her create a strong referral database. She also puts a premium on advertising her clients’ listings, giving them full exposure on such websites as Homes.com, Zillow.com and more, as well as in several magazines and newspapers throughout New Jersey, Staten Island and Brooklyn. This aspect of her business is just another way for her to stand out in a competitive industry.
As illustrated by Ellen’s glowing